How I Work

As an equestrian, it is imperative that my horse and I are compatible. We need to “get” each other. There has to be mutual trust, communication, and understanding…we have to be a team. Without that sense of teamwork, the wrong things happen.

My job as the rider is to get my horse to the sweet spot in front of the jump. There, he can launch his 1,200-pound body into the air and get all of his legs and feet out of the way so that he can make the hurdle. My horse’s job is to jump and land on the other side.

As with people, no horse is “one size fits all”. Before committing to being part of the team, there is a process required to make sure the rider and horse are compatible and that each will be able to fulfill their duties to the team. Compatibility is crucial so that each one can do what they do best while loving every minute of the ride.

So goes with me and my clients. For an excellent and fulfilling, partnership to happen, the team members (that’s you and me) need to see how and if the fit is a good one.

In that vein, I use an interview process depending on the type of work you need completed.

How the Process Works

• The first step is a 30 minute minimum conversation/meeting to discuss your needs. Whether it’s for a logo or an entire branding package, I need to understand your story and what you hope to accomplish with the product I’ll be creating for you.
• If the project is large or we will be working together long term there is a worksheet that you will need to complete that will outline your needs in detail for the project and what each of us will be providing to make the project a success.
• At the completion of the project, I will provide you with all of the files in the formats you will need to use your shiny, new graphics wherever you choose along with any working files. All work product will belong to you.